Unlike the National Organic Program, there is no legal definition of the word "natural" for food and consumer products. The FDA continues to follow the policy it set in 1993: "FDA has not established a formal definition for the term "natural", however the agency has not objected to the use of the term on food labels provided it is used in a manner that is truthful and not misleading and the product does not contain added color, artificial flavors, or synthetic substances. Use of the term "natural" is not permitted in the ingredient list, with the exception of the phrase "natural flavorings"".
NPGMA's Natural Product Certification requires that a products composition contain at least 95 percent natural ingredients or ingredients from natural sources, excluding water. NPGMA certified products use natural ingredients, avoid ingredients with health risks, don’t use animal testing, and include biodegradable or recycled material in the packaging. Products must list all ingredients on the package label. NPGMA also requires 100 percent natural fragrances and colorants.
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